The Visual merchandising is based on the requirements and criteria of
”Excellent” in the Vocational qualification in Arts and Design.
The competition tasks of the Visual merchandising correlate with the objectives
and assessment criteria for the grade “Excellent” in the study programme of artisan of the vocational qualification in arts
and design. The module of visual merchandising can also be a part of the
vocational qualification in business. The task
is to implement an experientially rich, commercial and aesthetic high-quality display
and/or campaign, considering topicality, styles and trends.
The competitor uses work and communication
equipment of visual merchandising and application programs. The competitor also
observes the re-use of materials s/he used. For the displays s/he implemented, the
competitor produces supporting material corresponding with
the brand and applies the display technique of visual merchandising. The competitor knows how to evaluate his/her own work
and is able to co-operate in various interaction situations.
The Visual merchandising is an individual competition, but one of the
competition tasks can also be carried out pairwise.
Two competitors from the same training centre of
an education institution can enrol in semifinals of this skill category.